Projects | Scentre Group Customer Development Platform
Integrated Segment CDP to Westfield direct and Westfield Digital and Physical Gift card website
Work in a Westfield Promotion feature squad to work on direct promotions.
Work within the squad as a software engineer for capturing the different events on the website and send the
required data field to the Segment platform
Examples of this work were:
- Product List viewed event tracking
- Content Clicked and content viewed event tracking
- Account page tracking
- Implemented Segment CDP on the Westfield Direct and Westfield gift card website in Typescript, Next.js
- Use a centralised trackingHub and event dispatcher to replace the original single data layer tracking and send customised user events to Segment.
- capture and match the data layer fields in the different destinations, according to the event map and send them to the segment platform.
Recat.js (TypeScript), Next.js, Node.js, Twilio Segment
delivered a CDP proof of solution to Scentre with a tight timeline and provided the client confidence to move to the full implementation phase delivered the full website implementation including Westfield direct, digital and physical gift cards.